Weekly Challenge 4: Research in the design process coursera offering Free IT coursed
What does UX research focus on?
A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question?
Question 3
There are three key qualities that UX researchers usually possess. Which of the following helps UX researchers understand someone else’s feelings or thoughts in a situation?
Which of the following is a primary UX research method?
A design team wants to build an application for mobile users. They’ve noticed a lack of cat owner-related apps on the market and they want to create an app to fill that void. They want to figure out what they should build. At this stage, what kind of research in the product development lifecycle should they employ?
Question 6
Which type of bias is an overestimation of the number of people who will agree with an idea or design?
Question 7
Confirmation bias is defined as looking for evidence to prove a hypothesis you already have. Identify a method that can help overcome confirmation bias.
Consider the following scenario:
To decide what type of fitness app to design, the research team designs a survey to learn about gaps in the marketplace. They survey a group of fitness enthusiasts, and ask users to rate—from 1 (strongly dislike) to 5 (strongly like)—the top fitness apps on the market. Using this numeric data, the researchers calculate the average likability rating for each app.
What type of research is the team conducting?
Question 9
Imagine that a design team needs to evaluate a mobile app prototype before the next design iteration. They want to learn about user pain points and fix any problems before the product launches. What is the most appropriate research method?
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Question 10
In a usability study, how does the user interact with a product?
When developing a product, what benefits does interview research provide for design teams? Select all that apply
Consider the following scenario:
Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about users' experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The research team has a hypothesis that podcast enthusiasts prefer long-form, polished content—rather than talk radio and news—so they ask a series of questions about how users interact with this content.
How can the researcher avoid the impact of confirmation bias? Select all that apply.
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