Bas Verplanken, professor of social psychology at the University of Bath, introduces the definition of a habit for Newsworks latest research project in conjunction with Flamingo and Tapestry.
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Generation News - The definition of a habit
Generation News - The three key elements of a habit
FIX: Scratching a constant itch for news
Track: Keeping yourself informed about the news
Fill: Moving from one place to another, using news to pass the time
Indulge: Making time for yourself to enjoy the news
Invest: Surrounding yourself with an in-depth perspective on the news
Benefits of tablets
Advantages of newsbrand tablet advertising
Interactive tablet ads likes and dislikes
New platforms
Need states