The Elon Musk Tweet Notification That Launched a No Code A/B testing Startup - Just Words Story
Did you know that changing a Twitter notification from "Elon tweeted" to "Elon just tweeted" once led to a gain of 800,000 users?
In this episode of The Lobster Talks by Lobster Capital, host Gabriel Jarrosson interviews Neha Mittal, founder and CEO of YCombinator-backed Just Words. Neha shares her journey from leading growth at Twitter and Pinterest to starting her own company focused on AI-powered personalized messaging. She reveals how a simple copy change experiment at Twitter sparked the idea for Just Words and discusses the challenges she faced, including a co-founder breakup mid-Y Combinator. Neha explains how Just Words differs from existing A/B testing tools and email service providers by focusing on user-centricity and infinite content testing. She also provides insights into the company's future vision of hyper-personalized communication and the role of AI in revolutionizing marketing.
EPISODE IN A GLANCE
00:00 Intro
00:11 Meet Neha Mittal: Founder of Just Words
02:02 The Birth of Just Words: From Twitter to Pinterest
04:07 How Just Words Stands Out in a Crowded Market
06:04 Building the Future: Products and Vision of Just Words
07:56 Collaborating with Big Names: Grammarly and BeReal
08:57 Navigating Co-Founder Breakups: Lessons Learned
14:37 Finding the Right Co-Founder: Trust and Vision
16:51 Advice for Solo Founders: Trust Your Gut
20:12 Intuition in Business
22:08 Fundraising Challenges and Resilience
27:11 The Impact of YC and Community Support
30:32 Vision for Just Words
34:37 Book Recommendation and Final Thoughts
ABOUT NEHA MITTAL
Neha Mittal is the CEO & Co-founder of just words. She was the head of product for Retention & Growth at Pinterest and at Twitter. She also co-founded CityStructure and was the founding engineer at Sensorflow. She has also held product & engineering roles at the Chan Zuckerberg Initiative and Goldman Sachs.
CONNECT WITH NEHA MITTAL
Website → https://justwords.ai
LinkedIn → / neha01mittal
LinkedIn → / justwordsai
GRAB THE BOOK NEHA RECOMMENDS: The Tao of Pooh Paperback
by Benjamin Hoff → https://a.co/d/dNPfw8G
ABOUT GABRIEL JARROSSON
Gabriel Jarrosson is a seasoned investor and entrepreneur with over a decade of experience in the startup space and the General Partner of Lobster Capital. He has invested over $25M in Y Combinator startups. Having sold three of his own startups, he shares his expertise in his books "My Investor Secrets" and "Investing in Startups: x100 or Nothing."
CONNECT WITH GABRIEL JARROSSON
YouTube → / @lobster-talks
Website → https://www.lobstercap.com/
LinkedIn → / gabrieljarrosson
Instagram → / lobstercapital
Tiktok → / lobstercapital
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