HOW TO Build a GA4 CONVERSIONS Dashboard in Looker Studio
Have you searched in vain for things like conversion rate in Looker Studio when you're using GA4 data? Same. We take a look at how you can use calculated metrics to report on conversion rate, average order values, and metrics from specific events and marketing channels.
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SECTIONS:
00:00 Start
00:38 Add Revenue
00:57 Add Conversion Rate
02:06 Average Order Value
03:56 Other Conversions
06:08 Channel & Campaign Revenue
07:07 PPC Revenue Scorecard
08:14 SEO Revenue Scorecard
11:42 Find Your Events
12:37 Add To Cart Scorecard