BusinessVoice Marketing Minute - In-Store Video
Want to increase sales of specific products? Success begins with greater customer awareness. In-store video, also known as digital signage, is a versatile, eye-catching marketing and communications tool that uses visual and audio elements - plus motion - to attract consumer attention. At BusinessVoice, we call it LobbyVision. See samples and learn about the benefits at http://www.businessvoice.com/lobbyvis... or call 866/473-9000.
VIDEO TRANSCRIPTION
In-store video is becoming a more popular method of informing, directing, even entertaining customers. Spending on in-store video in the U.S. alone is expected to rise to 5.2 billion dollars by 2016. Also known as digital signage, in-store video reaches customers when they're in a buying mood -- while they're shopping at your store. In fact, a 2007 InfoTrends study showed that digital displays increased the average purchase in retail environments by 29.5%. In-store video is also an effective information tool for lobbies, waiting rooms, and anywhere else your audience gathers. The style and content can be tailored to support your brand identity. And because it can use images, sound, motion and copy, in-store video appeals to many types of people and the different ways they prefer to take in information.