Amazon PPC - Conversion Rate Optimization
Did you know that 50% of online information is being digested through video format?
In this video, we're covering video format as one of the main drivers of conversion rate improvement. One of the most commonly overlooked metrics on Amazon is the conversion rate (also called unit session percentage). Here we share important information about how to calculate
your total conversion rate and PPC conversion rate, where to look for it, and why is it important. Since with conversion rates,
the main focus is on the listing optimization itself, we share ideas on how you could improve your own listing.
PPC can only contribute your conversion rates to the extent of PPC sales - meaning: the impact of PPC on your listing's conversion rate
will be directly proportional to the percentage of PPC sales in your total sales.
Learn to find cheap solutions to add more videos to your listing, and what ad formats to use for protective advertising.
Reach us out at https://amazoniappc.com/ for more actionable advice tailored to your own business.