Amazon Advertised Products Report Explained
Amazon Advertised Products Report - In this in-depth tutorial, we walk you through how to utilize the Amazon Advertised Product Report for more accurate advertising insights and efficient decision-making. By going beyond the standard Amazon campaign manager dashboard, you’ll learn how to uncover hidden trends, identify low-performing products or variations, and understand which ASINs are truly delivering meaningful conversions.
What You’ll Learn in This Video
*Introduction to the Advertised Product Report:* Discover what the Advertised Product Report is, why it’s a vital resource within Amazon Seller Central, and how it differs from the data you see in Amazon’s campaign manager. Learn how this report can highlight discrepancies between what you think is selling and what’s actually driving conversions.
*Setting Up and Downloading the Advertised Product Report:* Step-by-step instructions on how to navigate to the Amazon Ads console, select the Sponsor Products category, and generate the Advertised Product Report. We’ll cover selecting date ranges, naming conventions, and best practices for saving your reports so you can efficiently analyze data over time.
*Analyzing Data in Excel or Google Sheets:* Learn how to import your report into Excel or Google Sheets and use essential tools like pivot tables, conditional formatting, and sorting by KPIs (e.g., impressions, clicks, CPC, ACoS, and conversion rate). By visually highlighting your top-performing and underperforming SKUs, you can quickly identify where to allocate budget for maximum profitability.
*Identifying Outliers and Low-Converting SKUs:* Tired of wasting spend on ASINs that never convert? See how to filter and segment your data to find products with high clicks but zero sales. We’ll discuss how to use this information to pause or adjust bids on certain products, ensuring that every dollar spent on your Amazon advertising is well-invested.
*Pinpointing Variation-Level Performance:* The Advertised Product Report can reveal that a seemingly well-performing product is actually boosting sales for other variations, not the advertised one. Understanding this phenomenon allows you to fine-tune your product listings, keyword targeting, and variation strategies, whether you’re selling candles of different scents or clothing in various sizes.
*Creating a Pivot Table for Unified Insights:* Master the art of pivot tables to group ASINs and see how each advertised SKU contributes to sales, including other SKUs sold during the same session. This holistic view helps you determine if your PPC strategy is truly effective at moving inventory or merely redirecting traffic to alternative variations.
*Next Steps & Additional Reports:* Ready to go even deeper? By learning how to use the Advertised Product Report in tandem with the Purchased Product Report, you’ll uncover which ASINs customers end up buying after clicking on your ads. This next-level insight will help you refine both your ad creatives and your product lineup, leading to more sustainable sales growth.
Timestamps
00:00 – Introduction & Overview
00:20 – Importance of the Advertised Product Report
01:00 – Navigating Campaign Manager vs. Advertised Product Report
02:30 – Generating the Advertised Product Report (Step-by-Step)
05:00 – Analyzing Data: Impressions, Clicks, Conversion Rate
06:00 – Identifying Non-Converting ASINs & Wasted Spend
07:30 – Sorting and Filtering Data to Spot Trends
09:00 – Creating Pivot Tables for Unified Insights
10:30 – Understanding Advertised vs. Purchased SKU Discrepancies
11:30 – Applying Insights to Optimize ACoS & ROAS
12:30 – Linking Advertised Product Report with Purchased Product Report for Deeper Analysis
For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com
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