💻 Google Tag Manager (GTM) #1 - Overview, DataLayer, Server Tracking
"There is only one top of the header, ..."
Thomas and Alex are discussing the essentials of the Google Tag Manager (GTM). What is the GTM, how works the DataLayer and what is the difference of client-side and server-side tracking are questions we are covering.
And please use DataLayer Pushes as much as possible for a solid tracking.
AND we have new thumbnails and a new intro!!!
Playlist: https://bit.ly/43wAaYD
Company Website: https://www.datadice.io/
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Video Content:
00:00 Introduction
01:10 What is the GTM?
03:40 Advantages of GTM
04:25 How the GTM technically works
06:31 What is the DataLayer?
09:14 Where to place the GTM/DataLayer code in the website?
10:44 Structure of your DataLayer pushes
12:25 Different ways how to use the DataLayer
19:12 Overview client-side vs. server-side tracking
23:25 Conclusion