How to optimize for Google News?
Consider five tips that can help to get traffic:
1. Submit your website for Google approval. It takes three weeks.
2. Create evergreen content even for news. Most news is outdated for a few days but if you add extra value that shares ongoing value then you can rank these pages on Google.
3. Improve UX with a simple website structure that satisfies 76% of customers.
4. Optimize for mobile. Most CRMs do it automatically but it sometimes looks awkward. Search on Google analytics for pages with a high bounce rate and less time on site for mobile pages. Open "Behavior", "Secondary dimension: mobile including tablet."
5. Share something new and unique or be first. If all news websites inform then people are not interested to consume it twice.
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