The Power of Influence: The Invisible Forces That Shape Our Behavior - Jonah Berger (Microbook)
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How to use the power of influence to succeed in business? Think about a choice you made recently. From what to eat for lunch to an important decision, such as investing in a particular company on the stock market or changing jobs. What led you to make that decision? There may be countless reasons involved, but they all point in the same direction: you. Your preferences and your tastes. Without realizing it, the behavior of other people has an enormous influence on our preferences and our tastes. This is social influence. It doesn't mean we simply repeat other people's habits. Sometimes, what guides us is exactly the opposite. Integrating research and experience in business, psychology, and social sciences, this book helps us understand the subtle and invisible influences behind our choices as individuals. And thus, it empowers us. Praise for the book: "This book shows the way for those who want to be an influencer, make smarter decisions, or simply better understand human behavior." - Tony Hsieh, CEO of Zappos and author of Delivering Happiness. "Jonah Berger takes us beyond appearances and achieves impressive results. The Power of Influence is a book that transforms how we understand our place in the world." - Arianna Huffington, founder of The Huffington Post. "Jonah Berger fills us with ideas and tools to think about the world we live in." - Charles Duhigg, author of The Power of Habit and Smarter Faster Better. "The richly illustrated research and experiments make this book a reading that is both scientific and light, profound and fun." - Martha Gabriel, digital thinker and consultant. "If you want to know what really influences people's behavior, this is 'the' essential book." - William Ury, author of Getting to Yes with Yourself. "With great insights, Jonah Berger unveils the invisible forces that influence our behavior." - Robert Cialdini, author of Persuasion and Influence and Influence: The Psychology of Persuasion.