Bacardi Breezer Tomcat
Bespoke work for Mc Cann Erickson;
'Tomcat' took my original 'Latin Spirit in Everyone' campaign in a fresh and totally integrated direction. The campaign featured a cat who was an old lady's cat by day, but demonstrated his 'Latin spirit' by becoming the 'King of Cats' by night. Tomcat became a star in his own right with his own newspaper and magazine columns, press coverage wherever he went and appearances at celebrity functions. Over two years the campaign created a brand worth over £500 million, won Marketing Week's Campaign of the Year and helped McCann's win Agency of the Year. The campaign was shot by Liam Kan & Grant Hodgeson (aka Who?).