I'm checking the sales department in real time.
Why aren't you seeing growth even when your incoming leads are steady? Often, the problem lies within the sales department itself. In this video, you'll see a real-life sales department audit and learn where sales managers are falling short and how to improve the situation.
We'll cover:
— How to test your sales department's effectiveness without spending a fortune
— What mistakes sales managers make that lead to lost clients
— What incoming traffic management looks like in practice
— What to do if your sales department is losing leads
You'll receive step-by-step instructions that are suitable even for budget-conscious individuals. I'll tell you how to motivate your sales department, increase sales, and develop your managers.
I'll also share tools that help:
— Increase department motivation
— Set up telesales
— Improve sales department management
— Handle customer objections
This isn't theory—I'll show you everything in practice. This is based on my experience working with dozens of companies where leads were going nowhere.
Watch until the end to avoid losing money and clients.
Evaluation spreadsheet template: https://docs.google.com/spreadsheets/...
Example specification: https://docs.google.com/document/d/1f...
My marketing agency:
💻 Trafficmall - full-service digital agency for B2B → (https://trafficmall.site)
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📱 My cart: https://t.me/allo_biz
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Video timestamps:
00:00 – An overview of how to quickly and affordably audit administrators, front-line staff, and the sales department.
00:01 – Problem: abandoning an agency's services not because of poor lead generation, but because of poor lead processing. An explanation of the importance of proper lead processing.
00:18 – A metaphor from the movie "The Americans." The problem with "weak leads" and the importance of an independent sales department audit.
00:54 – Issues with lead processing: delayed callbacks and lack of prompt response.
02:17 – Unclear conversation and its impact on conversion: an unpleasant voice, poor objection handling, and inconsistent agreements.
03:20 – The importance of "closing the deal" and always ending the conversation with a specific action.
4:21 – Problems with non-fulfillment of agreements and client loss due to poor handling.
5:22 – Example: Competitive analysis and creating a calling schedule to evaluate sales department performance.
6:19 – Key elements for successful calling: caller profile, purpose of call, questions, and objections.
7:18 – Example of a client objection and how the administrator should respond to it appropriately.
8:17 – Creating a reporting table, evaluating callbacks and conversation impressions.
9:20 – Assessing the quality of call processing based on several criteria: how well the administrator answered the question, how they handle objections.
10:20 – The importance of closing for further action and sending useful information to the client.
11:15 – Issues with contractors and choosing a freelancer for call quality testing.
12:20 – A story about a bad experience with a contractor and choosing a new one.
13:22 – Assessing the contractor's performance and generating a report.
14:32 – Call listening: comparing good and bad calls, analyzing the differences in approaches.
16:40 – Analyzing a bad call: problems with reasoning and the service proposal.
17:58 – Listening to a good call, where the administrator interacts with the client correctly and answers all questions.
21:51 – The difference between a good and a bad call. Summary: a good call deserves high marks, a bad call requires improvement.
23:10 – How regular audits and adjusting procedures help keep the sales department on track and competitive.
24:08 – Conclusion: Using mystery shopping and regular audits to maintain the quality of the sales department's work.