Lisa Fielding visited the students at the Lasalle Campus and shared with ICB students how the business is evolving as social media websites and twitter rapidly has changed how news is reported and how stories are broken by journalists. Today, it is imperative that even radio news reporters know how to operate video cameras for material placed on the radio's websites as well as sharing information immediately via video. The impact that social media has had on the broadcast industry is still evolving and twitter has yet to reign in whether the information disseminated immediately is also accurate -- a hallmark of a credible journalist.
Radio is in Lisa's opinion, "constant -- a 24/7 production" that invites the citizen journalist to call in and share the news of a fire that may have broken out or inclement weather conditions that affect the public, as was the case of the 2010 winter weather storm that stranded thousands on Lake Shore Drive.
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