“There is a realisation that media has a global reach and global audiences, so responsibilities and reflections on impact should also be considered in global terms, and need common ethics in the field,” explained Hermann Wassermann, University of Cape Town. Elena Vartanova, Lomonossov University Moscow, underlined as well that, “Everybody can be active using digital media, confounding traditional understandings of media, and everyone can contribute to the news flow in a journalistic or non-journalistic way.”
Prof Elena Vartanova is Dean and Chair in Media Theory and Economics, Faculty of Journalism, Moscow State University