Marketing For Car Dealerships – How To Sell More Vehicles by avoiding this fail
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With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social media, people are seeing an average of 400+ digital ads a day.
Hi, my name is Mike with Turbo Marketing. I don’t think a day goes by where we don’t get a dealer asking us if you can really sell more cars, trucks, crossovers, and SUVs by cutting through the clutter. I understand the question. You are already spending 12 hours a day at the dealership managing people, technology, problems, customers, incentives and financing, all that while trying to increase your sales.
Time is a luxury you don’t have. You need results!
Search engine marketing is now costing an arm and a leg because every one of your competitors is bidding for the same automotive related keywords. Now to make matters worst, every time you try to have a conversation about tackling social media marketing there always seem to be a new platform rising in popularity or another one dying. Where should you put your efforts and resources to make sure you’re not missing the boat?
All you want to do is sell more vehicles. So what should you do?
Obviously with so many people on social media platforms, it's not a bad idea to be visible there. The big ones for car dealers are YouTube, Facebook, Instagram, LinkedIn, and Twitter. YouTube is perfect for short and long form videos. Instagram is perfect for pictures, and short videos called stories. LinkedIn is ideal to reach professionals. Twitter is for whatever you can say with 140 characters or less, and Facebook is your community and where you should put most of your efforts.
But don't forget that customers only have ONE mailbox. Traditional direct mail is far from dead and we have added multiple digital components to our direct marketing campaigns to increase response even further.
We even have a VIP Club where you get ALL of our fully loaded marketing campaigns AND custom video spots at practically OUR cost.
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