Snapchat is one of the most popular social media apps amongst Gen Z within the US, and the company just recently posted their first quarterly profit as a public company. Yet, Snapchat stock is doing worse than ever before. In fact, from their peak in September of 2021, Snapchat tumbled a painful $95.8 billion. While they have recovered a decent amount, they’re still down about 50% from the peak. This may be a bit confusing at first glance as SnapChat’s fundamentals are just as strong as ever. However, the thing to note is that Facebook largely overshadows SnapChat from an investment perspective. While users of Snapchat swear by it, investors don’t really have a preference and Facebook seems to have a significant edge in terms of profitability and stability. Aside from this, Apple’s privacy changes have affected SnapChat’s revenue by more than originally anticipated. Not to mention the fears of SnapChat eventually being phased out just like every other social media platform out there. This video explains the various shortfalls of SnapChat and what happened to Snapchat.
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