Automate Marketing with Square's Customer Custom Attributes API
Unlock the power of marketing automation with Square's Customer Custom Attributes API! In this developer-focused tutorial, we'll show you how to leverage customer custom attributes and customer segments to create personalized and targeted marketing campaigns for Square Sellers' customers. Learn to automate customer segmentation, enhance customer engagement, and drive sales using Square's powerful APIs.
In this video, you'll learn:
The workflow of customer attributes and customer segments.
How to create custom attribute definitions.
Upserting and retrieving customer custom attributes.
Building dynamic customer segments for targeted marketing.
Practical use cases for marketing automation with Square APIs.
Chapters:
00:00 - Introduction to Marketing Automation with Square APIs
00:31 - Use Case: Personalized Emails Based on Favorite Drinks
00:49 - Workflow Overview: Custom Attributes & Segments for Marketing
01:09 - Understanding Customer Segments in Square
01:32 - Creating Custom Attribute Definitions via Square's API
02:13 - Setting Up Favorite Drink Options in Custom Attributes
03:12 - Assigning Favorite Drinks to Customers (Upsert Custom Attribute)
03:39 - Retrieving Customer Custom Attributes Data
03:56 - Automating Targeted Marketing with Customer Segments
04:23 - Creating Customer Segments in Square Seller Dashboard
05:10 - Updating Customer Attributes & Automatic Segment Updates
05:33 - Dynamic Customer Segmentation Based on Attributes
05:51 - Advanced Marketing Automation: Discounts & QR Codes
06:14 - Conclusion & Next Steps with Square APIs
Resources:
Customer custom attributes docs: https://developer.squareup.com/docs/c...
Customer segments docs: https://developer.squareup.com/docs/c...