Consumer and Social Well-Being
This video provides a brief introduction to consumer and social well-being.
This video is helpful for anyone attempting to understand how consumers can address unethical behavior in business and the implications of consumer (mis)behavior. This video also touches on marketing's (lack of) manipulation. Specifically, those who would benefit from this video include marketing undergraduate students, undergraduate business students, marketing graduate students, MBA students, high school students studying business, hospitality management students, or someone looking to start their own business.
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consumer behavior marketing
consumer behaviour