Why You Should Stop Using Facebook Ads and Start Google Advertising
Facebook Ads are dead.
I know, I know, you've probably heard that a million times before. But is it true and are you better off the sooner you start using Google Advertising?
This show’s guest, John Horn, certainly believes this to be true. He joins Matt to talk about why Facebook Ads are no longer worth your time and how Google Advertising can actually help you make more money.
CEO of Stub Group, a digital advertising agency and a Premiere Google Ads Partner. John has been with Stub Group for close to a decade, working with companies across the globe managing marketing for them, focusing on pay-per-click advertising.
He is passionate about speaking with clients and other business owners on ‘How to navigate the digital marketing landscape’ and converting more leads, getting more e-commerce sales, and growing revenue.
Timestamps:
00:29 - Intro to show
00:59 - Show Sponsor Aurion Digital
01:49 - Intro to John Horn
05:55 - John's journey into the world of Google
09:38 - What are Google ads?
14:45 - The effect of Facebook on Google ads
16:51 - Google ads and customer pain points
22:42 - Google ads and competitors
28:13 - Show Sponsor Vegetology
29:15 - Show Sponsor Aurion Digital
30:15 - Google and how to take advantage of machine learning
34:54 - Google ads and Startups
38:12 - Pitfalls of Google Adwords
40:46 - How to successfully use differentiators on Google ads
44:56 - Best software for Google ads
46:33 - Resources for learning more about Google ads
47:40 - Google ads and content promotion
50:15 - A "must know" from John
52:55 - Connect with John
53:46 - Wrap up with Matt