8.7 Launch: impact.com powers performance marketing and business success with SingleStore
Chief Architect Mauricio Aristizabal / maristi describes how @impactdotcom powers performance and advocate advertising, and creator marketing, and makes all data available to its customers at the event level, with @SingleStore while reducing cost 50%.
When its previous database could not deliver real-time data, SingleStore checked all the boxes and now all of impact.com’s data is in one place: SingleStore Helios on @googlecloud. SingleStore Workspaces deliver great multi-tenant user experiences, and SingleStore is performant at any scale so impact.com can ingest and serve data to its multi-tenant customers in real time.
Aristizabal and the team initially used SingleStore as a data mart, and in his words, it went so well that they have now made SingleStore their entire data warehouse and are expanding their SingleStore footprint into other impact.com properties as well as another property, Giist Social.
Aristizabal is most excited about the capabilities around Iceberg and enhanced Autoscaling in SingleStore 8.7 and is now exploring Vector-driven use cases with SingleStore. With SingleStore, impact.com can manage transactional, analytical, vector, and all relevant data models in a single unified platform.