Google Analytics Exploration and Advertising Reports – Google Analytics Tutorial Lesson 4
In the fourth lesson of our Google Analytics tutorial series, you'll learn how to create custom exploration reports in Google Analytics and walk through the advertising reports. You can use exploration reports to meet your ad-hoc reporting needs and dive deeper into your data, while advertising reports let you compare and understand the performance of your campaigns, including Google Ads campaigns.
GOOGLE ANALYTICS TUTORIAL SERIES:
Lesson 1: Getting Started – • Google Tag Manager Tutorial - Getting Star...
Lesson 2: Check Data, Link Ads & Search Console – • How to Check Data and Link Google Ads & Se...
Lesson 3: Using Standard Reports – • Using Google Analytics Reports – Google An...
Lesson 4: (That's this video)
Lesson 5: Conversions (Key Events) & Audiences – • Configuring Conversions and Audiences in G...
Lesson 6: Tips & Extra Resources – • Google Analytics Tips and Extra Resources ...
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YOUR EXTRA RESOURCES:
○ Regular Expressions – • Using Regular Expressions (Regex) in Googl...
○ Google Analytics Course (paid) – https://www.lovesdata.com/courses/goo...
JUMP TO A TOPIC:
00:00 Introduction
00:36 Overview of the exploration reports
02:27 Creating exploration reports
08:38 Advertising reports
13:35 Next steps
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