Discover the story behind Prime Hydration, the sports drink co-created by KSI and Logan Paul. With 10% coconut water, 835mg of electrolytes, 250mg of BCAAs, B vitamins, and antioxidants, the brand promises superior hydration. 💦
But what sets it apart is its marketing strategy, fueled by outrageous stunts and celebrity endorsements. We explore how the brand quickly gained traction and even formed a black market where bottles are resold at absurd prices. We'll also answer the question: Was it all legal? 🤫
Join us as we analyze the success of Prime Hydration, how they've managed to create such a buzz in just 13 months, and whether it was all planned or just a happy accident.
Whether you're a fan of KSI and Logan Paul or not, this is a marketing case study you won't want to miss. 💯
Prime
Prime Hydration
KSI
Logan Paul
Prime commercial
Prime superbowl
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