Customer development is a foundation for both the health and growth of your zone file. Proper Know-Your-Customer processes give registries and registrars in-depth information on who is their healthy profiled end users and how can they attract such users. But can operators make it one step ahead and follow their customer base on multiple TLDs? Why and how can they do that?
That is why on January 31 at 16:00 CET we sat together with Rickard Vikström and Danny Aerts to discuss how to better understand your customers and grow in quantity and quality as a domain name registry or registrar.
Watch the webinar to learn:
‣ What are the main traits of a healthy profiled end user?
‣ Why and how to track registrant activity across multiple zone files?
‣ What types of data should you pay attention to?
‣ What tools and solutions should you invest in to better understand customers?
‣ How to conduct in-depth benchmarking against competitors?
Speakers:
Rickard Vikström, Founder at DomainCrawler
Rickard is an expert in everything regarding hosting, domain names, and IT security. Over the years of his remarkable career, he was involved as a founder and a board member in several companies, including Stay Secure, Holm Security, Wincher, and Internet Vikings. In 2006, Rickard started a project which later became DomainCrawler, a leading B2B provider of structured domain data.
Danny Aerts, Senior Adviser at DomainCrawler
Danny has over 30 years’ experience in the IT-sector, having spent the previous 15 years as CEO at Swedish Internet Foundation (Internetstiftelsen), the Swedish domain name registry. Prior to joining Internetstiftelsen Danny worked at several other telecom companies, including Unisource Mobile, Telia, PTT Telecom, and Spray where he also served as CEO. Danny is DomainCrawler’s Senior Adviser since October 2021.
ABOUT DOMAINCRAWLER:
DomainCrawler is a leading B2B provider of quality domain and backlink data via easy-to-integrate solutions. With one of the most comprehensive and frequently updated databases in the world, DomainCrawler provides enterprises with the most accurate web data, allowing them to fight cyber fraudsters, prevent brand infringements, conduct comprehensive market research, and enable the best data-driven business decisions.
Visit our site at www.domaincrawler.com
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