Retail Marketing Taught by an iPhone App
http://PhotoVoiceSendNow.com The best iPhone camera app for instant marketing lessons, PhotoVoice, shows how America's Tire / Discount Tire offers a straightforward "we'll beat anyone's price" guarantee that builds rapport with consumers.
As Dan O'Day explains, this sign is from America's Tire -- also known as Discount Tire -- and it's an example of what a price beating guarantee should be. No weasel words, no fine print, no "beat OR match" a competitor's price.
If you need fine print weasel words, don't make the promise in the first place.
Download your own copy of the PhotoVoice app for iPhone for just 99 cents from http://danoday.com/PhotoVoice .