This is the Good Content Podcast, the official podcast of Pure SEO, New Zealand's most awarded search agency.
To make sense of the AI boom in 2023 is to be perpetually behind in the latest news. Advancements are occurring faster than businesses can adjust. Yesterday's big, audacious goals, are today's yesterday's news. Countless businesses globally are experiencing the disorienting and thrilling changes caused by the AI boom. However few industries have felt these disruptions more than the field of digital marketing.
How can businesses future-proof for an uncertain future? How are rapidly changing AI technologies changing the world of search? What are LLMs? What do marketers need to be aware of? What should you do first if you hope to get started?
In this Good Content episode, Rollan Schott (Director of Content Marketing at Pure SEO) sits down with Britney Muller, a recognised leader in the realms of machine learning, AI, and SEO. Together, they discuss all things digital, namely, how AI can and has impacted the digital marketing world.
Podcast episode on Spotify: https://spoti.fi/48IRpcL
Podcast Transcript: https://bit.ly/3Q3Bsqd
Photo credit for thumbnail: Sarah Denison Photography and the Marketing Association
#britneymuller #seo #digitalmarketing #contentmarketing #ai2023 #artificialintelligence