Interview with Leta Deley ~ Intentionally Bare Brand Supplements! {Honest Ingredients | Body & Mind}
I'm so excited about this interview with my friend Leta Deley. Leta manufacturers two lines of natural supplements. One is for pets and the other is for their humans.
Check out Intentionally Bare here: https://intentionallybare.com/
Leta loves to help others achieve optimal health. She runs a keto support group and she's helped over 13,000 people get healthy naturally. And one thing I love about Leta is that does not believe in compromising one's health for the sake of weight loss.
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Suzi: Leta, tell me a little bit about yourself and how you got into supplements in particular.
Leta: I actually started with the pet line first, so I'll just quickly talk about that. When our dog was paralyzed and I had to really revive him back to health. And so back then there really wasn't a lot offered for dogs, as far as supplements. So I had to basically compound my own and that's what I was doing. So I was compounding my own mixtures for him. He made full recovery. He's just perfect now, so that's all great.... So when I started keto myself, when I researched it and keto sounded really great and I started doing it, it literally changed my life...when it did so well for me, I decided, hey, I really need to offer products that are a hundred percent natural because like anything you can do junkie diets.
There's a lot of products out there that are not health first. And so it was hard for me to find the right product so I decided to manufacture them myself. So, it's just been really a love for me because it's helping people to get healthy and then also selling my own product line, which is really fun.
I just, I absolutely love that too. So it was just kind of a perfect match.
Suzi: You know, there's a lot of different perspectives on this in the private label world. Some people say go for what makes money, right? Like don't, don't worry about anything else... people that had the most success in private label and eCommerce are those who saw a need, maybe for themselves or for others, they work to fill that need. And that's exactly what you've done.
Leta: I would only manufacture anything that I feel passionate about, but I would a hundred percent use and feel is the best product for either myself or my pet. So that's number one.
Suzi: I work with a lot of different sellers, but I feel like people who have a passion for their product or maybe the product as it relates to a hobby, or maybe they found a sport they love. Now, could you imagine if you were like selling just like garlic presses or fidget spinners and you encountered some of the obstacles that you have?
Leta: Oh yeah. That, that would've been game over.
Suzi: Yeah. You're like, I don't care about these garlic presses that much. So let's talk a little bit about the Intentionally Bare brand transition and evolution.
Leta: Yes. Well, I mean, so how it all first started, of course, is because I have an amazing trademark lawyer named Suzi.... I mean, on paper, you know, everything looked really, really good and safe... But of course, there are no guarantees. There are absolutely no guarantees out there ...