Build a Retention Chart
Build a retention chart in Amplitude to see when and how users come back, from new user retention to feature-level adoption.
This walkthrough sets up a retention chart in the AmpliTunes demo environment, starting with the default new-user and active-event definitions before customizing both to match a product's own retention definition. It covers the breakdown table, which shows daily cohorts and how their retention compares day over day, and closes with an example that measures adoption of a specific feature instead of new users.
What you'll learn:
Setting up a retention chart in Amplitude's Chart Builder
Defining starting and return events to match your product
Reading daily retention across cohort days
Using the breakdown table to compare cohorts day over day
Measuring feature adoption with a custom retention chart
Timestamps:
0:00 What the retention chart shows
0:32 Setting up the chart in AmpliTunes
0:44 Default starting and return events
1:11 Reading daily retention by cohort day
1:43 Customizing events to match your definition
2:05 Using the breakdown table
2:57 Measuring feature retention with Add Friends
Resources:
Amplitude Academy: https://academy.amplitude.com
Amplitude: https://amplitude.com
Subscribe for more on Amplitude Analytics: / @amplitude_hq
About Amplitude:
Amplitude is a digital analytics platform that helps product, engineering, and data teams understand user behavior and build better digital experiences. Amplitude Academy is Amplitude's free training program, with courses covering analytics, data management, and experimentation.
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