How I BUY customers (I made $10.9M doing this)
I made $10.9 million doing what's explained in this video
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If you want to get new clients or customers, you must purchase them. There are only two resources you can buy clients with: and that is time, or money. So you need to determine how much you're willing to spend, based off of what you calculate your customers' lifetime value to be.
For instance, let's say you're a marketing agency, smma, or b2b business. You charge your clients $2,000/mo, and the average client stays for 6 months. That means that the client LTV is $12,000. In order to scale this company, you should be completely cool & comfortable with spend $2,000 - $6,000 to acquire new customers. Your profit is then based off of the arbitrage of those two numbers: what you paid to get them, and what you will get paid to keep them.
Time & money are interchangeable in different dimensions. You can buy time with money and you can buy money with time. So when you have no money, you must use your time in order to get money. This is best facilitated by sending cold outreach messages (cold emails & cold dm's) to get your first couple of clients. Once you've gotten a client with your cold outreach, you can start content marketing. You can only do content marketing at this point, because you are actually able to talk about what does & does not work to get results for clients. So you must get a client with cold outreach, and after you've gotten them, make content about what you're doing for the client. Now this content marketing begins to build an audience for yourself, which will, in the future, lead to further clients.
Once you've been doing this for a while, you will now have capital because you've signed many clients. Now you can begin spending money on ads. Because you actually have the capital to do so. Ideally, you want to be making self liquidating funnels. You want to be able to put $100 in and immediately get $100 out. This builds you a list of BUYERS instead of LEADS. And BUYERS are significantly more valuable than leads. They buy more stuff on the backend - which is important, because it's the entire function of what you're trying to facilitate in the first place. You want to purchase the maximum amount of buyers with your capital as possible.
So the simple synopsis works like this:
In the beginners, you purchase buyers with your time. This results in you having money. As you begin having more money, you start using that money to purchase more buyers, which leads to more money. You keep this cycle going forever & ever, until you're satisfied with how much money you have.