How to build a brand that lasts with Ari Yablok
Most searches on the internet that lead to sales are branded searches. So what's holding you back from investing in your brand?
We sat down with Ari Yablok, head of brand at Island, to chat all things BRAND.
Ari breaks down the challenges and complexities behind building a lasting brand. He also unpacks a powerful product strategy while sharing the impact that a brand can have on your sales.
Timestamps
00:00 Introduction
01:00 Welcome Ari Yablok
03:50 An overview of branding
06:05 Challenges when investing in brand
09:10 The right timing
11:50 It's a big bet
15:30 Feeling the need for branding
18:00 Standing out in a saturated market
21:20 Putting the right story out there
23:10 Who should invest in branding?
29:45 Island's story
34:30 Key indicators
36:50 Brand metrics
41:50 Repeatable and scalable activities
46:10 Conclusion
More about EntailAI:
LinkedIn: / entailai
Website: https://entail.ai/
Spotify: https://podcasters.spotify.com/pod/sh...
Apple Podcast: https://podcasters.spotify.com/pod/sh...
More about Ari Yablok:
LinkedIn: / ariyablok