No, Seriously. Facebook's New Algorithm Just Changed Everything
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If you are new to this channel, there's a bit you should know about me...
2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served.
Free Resources:
Ad Creative Library: https://go.themoonlighters.com/623a6de6
All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://go.themoonlighters.com/ef4906f3
Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://go.themoonlighters.com/e64e6155
Connect on Instagram: https://go.themoonlighters.com/59b4978d
Join my team: https://go.themoonlighters.com/f40fdbd7
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Facebook advertising just shifted in a big way, and I’m breaking down exactly how to adapt to the facebook ads 2026 landscape. I explain what the andromeda update facebook means in practice and how the meta ads algorithm change is impacting performance, especially if you’ve noticed your facebook ads not working or experiencing a facebook ads roas drop.
I walk through a proven meta ads strategy built for today’s environment, including a smarter facebook ads scaling strategy that actually works despite rising costs like meta ads cpm increase. If you’re running ecommerce ads meta, this is critical—because the way we approach scaling ecommerce ads and performance marketing meta has completely changed.
I also cover how to structure campaigns using facebook ads structure cbo, and when to use prospecting vs retargeting ads to maximize results. Creative is more important than ever, so I break down what’s working right now with facebook ads creatives 2026, along with how to integrate instagram reels ads strategy into your funnel.
This is more than just tactics—it’s a full paid social strategy and digital marketing strategy designed for where things are heading. If you want actionable, real-world facebook ads tips 2026, this will help you adjust fast and stay competitive.