Facebook Ads Testing in 2024 (Step by Step Guide)

Опубликовано: 15 Июнь 2026
на канале: Sam Piliero
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If you are new to this channel, there's a bit you should know about me...

2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together.
2025 - 150+ clients served.

Free Resources:
Ad Creative Library: https://go.themoonlighters.com/629fb72e
All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://go.themoonlighters.com/997f3949
My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://go.themoonlighters.com/aa6729c6
Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://go.themoonlighters.com/c0e458cf

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Today I'm diving deep into Facebook Ads Testing in 2024 with a complete Step by Step Guide that's perfect for both beginners and seasoned marketers. If you're starting with Facebook Ads or looking to refine your strategies, this video is your go-to resource. We'll explore everything from how to create Facebook ads to how to run Facebook ads effectively.

First, we'll cover the basics of setting up your Facebook advertising account. I'll show you how to test Facebook ads to ensure you're getting the best results. We'll go through the process of Facebook ad creative testing and discuss various strategies, such as A/B testing Facebook ads and using a robust Facebook ad testing framework.

For those interested in eCommerce, I'll include tips on Facebook ads dropshipping and how to optimize your ads for maximum conversion. Plus, I'll break down the Facebook ads course content that can help you level up your ad skills.

Whether you're into FB ads for small businesses or managing large-scale campaigns, understanding how to test your Facebook ads creatively and strategically is crucial. We'll discuss Facebook ad split testing and Facebook ad testing strategy, ensuring you can make data-driven decisions to enhance your Facebook ads strategy.

I hope this video helps clear up how to test Facebook ads for beginners and advanced users alike.