Better Information Enables Better Decisions
Introduced by national newsreader Natasha Kaplinsky this short segment was filmed by ITN Productions for The Chartered Institute of Management Accountants (CIMA) as part of the programme "Data Deluge and Decisions". Reporter Sarah Locket interviews Online50's Rob Lambden, Paul Beere (an Online50 accountant partner) and Paul Martin (from SAP) about how businesses can make better use of information and be better supported by their accountant.