Google Knowledge Panels - a Deep, Deep Dive with Jason Barnard 🤯
On the eve of the launch of Kalicube’s 17-point Knowledge Panel Checklist freebie download, Olga Zarzeczna asks Jason Barnard to explain Knowledge Panels in depth. In this incredibly insightful 70-minute conversation, Jason gets very enthusiastic answering these questions (plus many others).
As a bonus, Olga allows Jason to introduce all the members of the Kalicube Team, and what Kalicube can offer agencies, people, and businesses.
🔥 But the HUGE takeaway is that anyone who wants to work on Knowledge Panels can get all the information, tips, and tricks they need for free on https://kalicube.com and can take their skills to the next level with Kalicube’s free 17-point Knowledge Panel Checklist.
➡️ Get Your Free Copy of Kalicube's Knowledge Panel Checklist: https://solutions.kalicube.com/knowle...
Video chapters:
00:00:00 Welcoming the Podcast Guest, Jason Barnard (The Brand SERP Guy)
00:01:08 Who Is Jason Barnard (The Brand SERP Guy) and What Does He Do?
00:02:13 The Story of How Jason Barnard (The Brand SERP Guy) Started in the World of SEO
00:03:09 Creating HTML Pages for Each Different Search Engines and Different Keywords and Deciding to Just Focus on Google
00:04:12 Living on a Tropical Island While Managing the Website for Children, Competing With Big Companies, and Being Successful
00:05:39 Jason Barnard’s Topic of Expertise: Brand SERPs and Knowledge Panels
00:06:48 Kalicube’s Case Study on Managing a Generic Name, Like Backpacker Job Board, Against a Unique Name
00:09:18 The Meaning of the Name, Kalicube, According to Jason Barnard (The Brand SERP Guy)
00:09:56 What Does Kalicube Do and What Does It Offer?
00:12:25 More About the Background Operations of Kalicube and the People Behind the Company
00:13:31 Can Individuals, Who Are Not an Agency, Still Use Kalicube Pro?
00:14:29 Introducing Each Member of the Kalicube Team and Their Role in the Company
00:19:51 What Can You Learn in the Kalicube Academy and Are the Resources Free?
00:20:58 Because Everybody Needs Brand SERPs and Knowledge Panels, Kalicube Offers the Kalicube Process Article, Courses, and a SaaS Platform
00:22:46 What Does Kalicube Pro Look Like, How Does It Work, and What Can You Expect When Using It?
00:27:32 The Process for Managing and Triggering a Knowledge Panel: Consistent Information, Clear Description, and Regular Updates
00:28:42 Looking at the Differences in Jason Barnard’s Knowledge Panel in Different Locations
00:33:13 What’s the Difference Between a Knowledge Graph and a Knowledge Panel?
00:35:24 What Is a Knowledge Panel Sprout and What Do You Have to Do if You Have Managed to Acquire One?
00:36:57 If You Want to Trigger a Complete Knowledge Panel, You Need to Build It up With Bigger Description
00:38:27 The Idea of Having a Dedicated Entity Home for Each Entity and the Signals of Expertise, Authority, and Trustworthiness
00:41:09 The Importance of Associating Yourself as a Different Entity From Your Company in Google’s Mind
00:43:42 What Are Some of the Things in Jason Barnard’s 17-Point Checklist of Getting a Knowledge Panel?
00:45:19 Is It a Good Idea to Claim Your Knowledge Panel and How Do You Claim It?
00:48:12 The Concept of Machine Learning by Google to Manage Knowledge Panel Spam
00:49:19 What Are the Common Mistakes People Do With Knowledge Panels?
00:52:23 If You’re Well Known in Your Industry and You Have to Change Your Surname, What Should You Do?
00:58:56 Do the Knowledge Panel Updates Influence or Coincide With the Google Core Updates?
01:04:40 The Offers of Jason Barnard (The Brand SERP Guy) to Learn More About Brand SERPs and Knowledge Panels
➡️ Kalicube’s free 17-point Knowledge Panel Checklist: https://solutions.kalicube.com/knowle...