How It's Like To Be A Woman SEO Agency Owner With Adriana Stein
In today's episode of the SEO Podcast by #SEOSLY, I had the incredible opportunity to interview Adriana Stein, the CEO and Founder of AS Marketing. We delved into her fascinating journey from learning German to discovering the world of SEO and ultimately starting her own agency.
Adriana's background in multi-language SEO allowed her to establish AS Marketing as a holistic marketing agency, specializing in 30 different languages. As a woman in tech SEO, she brings a wealth of knowledge and experience to the table, and I couldn't wait to pick her brain!
In our conversation, Adriana shared how she faced numerous challenges in growing her agency while maintaining project quality and results. From learning how to calculate finances and set timelines to navigating the current market conditions, she had a lot of insights to share.
We also discussed her plans for the future, touching upon her agency's potential to scale and explore new directions in marketing that are less reliant on AI.
Whether you're just starting out in SEO or have been in the field for years, you won't want to miss this episode. Check it out for tips, challenges, and inspiration from the amazing Adriana Stein.
Adriana on Twitter: / adrianakstein
Adriana on LinkedIn: / adriana-stein-631a13145
Adriana's website: https://asmarketingagency.com/
Podcast note: https://seosly.com/blog/interview-wit...
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Introduction to Adriana Stein and AS Marketing 00:52
Adriana's SEO Journey and Multi-Language Background 01:58
Freelance to agency transition 04:56
Agency structure and role distribution 05:56
Focus on achieving best possible results 09:46
Standardized and optimized processes 10:21
Experimenting with AI in content creation 15:18
Speaking at Brighton SEO conference 18:03
Understanding search result volatility 19:32
Trending topics and keyword ranking volatility 21:00
Understanding volatility in search queries 25:04
Utilizing free SEO tools for analysis 25:37
Importance of individual market keyword research 28:37
Making proposals specific and concrete 34:01
Using success to fuel growth and improvement 39:05