Urban Machine Productive AI Podcast Full episode

Опубликовано: 05 Сентябрь 2026
на канале: Productive AI
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Our guest for this episode is the Co-Founder and CEO of Urban Machine Inc. – Eric Law. In this episode we talked about their company’s mission to convert half of the annual 37M tons of wood waste from construction and demolition into locally sourced, premium lumber products. This was a fun discussion covering innovation, construction robotics, sustainability and the journey they have been on to identify a problem, build a solution, deal with mishaps, and build the business.

Connect with Eric (Links):

Company: https://urbanmachine.build/
LinkedIn:   / eric-law-innovation  


Timestamps:
00:00 Intro
00:04 Introducing Eric Law
00:39 Eric’s Background and how Urban Machine Inc. was formed
02:00 Current situation: existing wood waste problems in construction
04:41 Industry terms
05:06 Standards of reclaiming
05:51 Pricing comparison
07:15 Genesis moment for the company
09:25 The team
11:07 Carbon emissions
12:06 Economics in this industry
12:44 Their current business model
13:21 Economic incentive
14:54 Target pricing
16:08 Enabling low carbon footprint buildings
17:11 Carbon goals
18:06 Building robots
20:31 How big is this machine
21:37 The process
22:38 Stage of their robots and the company as a whole
23:24 Location
24:10 Naming their robots
24:29 What kind of sites that are a really good fit for this
27:03 General trajectories of the company
28:33 What are you looking for next?
29:32 Advice for future entrepreneurs taking on this problem
32:21 Their first livestream podcast and sharing what really goes on behind the scenes