SNAP LAB by SNAP/SNAP - FIFA WWC Macca's All-Star Cards - The Nationwide Activation
Watch this mini-doco as our team embarks on our toughest activation challenge yet - 6 cities, 2 countries, 6 weeks, a new specialised machine to be built-for-purpose and 5 new remote teams to be selected and trained.
The project is Macca's All-Star Cards, the world's first instant trading card activation where users can get CR80 custom foiled cards printed with their photo, and details printed on the front and back instantly.
Rolled out across 42 activations in Adelaide, Brisbane, Melbourne, Perth, Sydney and Auckland during the FIFA Women's World Cup - over 7000 cards were printed and collected by children all around the world.
Ask us about Brand Activations at www.snap-snap.com.au/brand-activation
or email at [email protected]