In conjunction with SEN (Sports Entertainment Network) representing McDonald's, SNAP/SNAP embarked on a difficult journey to create the world's first print-on-demand trading card solution for the first iteration of Gather Round, an Australian Football Rules Festival held in our home town of Adelaide.
After months of conceptualising and planning, SNAP/SNAP were successfully able to bring together a solution for McDonald's with a high quality customised double-sided printed card, colour coded "Player Names" on the front and back, printed within a minute.
The project was a huge success overall.
As with most early iterations, we have identified areas for improvement and our future implementation will high a higher throughout and more sophisticated customised software.
If you'd like a completely customised end-to-end activation similar to this please feel free to reach out to us at [email protected] - we can make some magic for you!