How to Create Facebook Lead Ads for Beginners [Step-by-Step Guide]
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As you begin working for clients, you will probably run into finding leads for your clients through Facebook. And just starting out...that can be tricky!
What are lead ads?
Lead ads are a type of ad that allows you to run lead generation campaigns on Facebook and Instagram.
Lead Ads are perfect for mobile users
Unlike other ad types, lead ads include a contact form, called an "instant form," that lets people show their interest in a product or service by filling in the form with their details and allowing a business to follow up with them
Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls and business information.
How much do Facebook Lead Ads cost?
Facebook charges on a cost per impression basis, so your average cost per lead is your ad spend divided by the number of leads you generate.
Benefits
Contact forms – or "instant forms"
Choose which questions to ask in your instant form:
Easily download your leads
Many CRM integrations
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