How to Use Sponsored Posts on Instagram
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You should know how to use sponsored posts on Instagram, because they are a powerful tool. Sponsored posts are in-feed ads that are created from posts you’ve already made that can help increase brand awareness. They’re one of the more common types of ads, and you should know how to leverage them. In this video, I’ll show you how Instagram sponsored posts can work for your business.
Instagram sponsored posts are often confused with boosted or promoted posts, but they aren’t the same things. Boosting a post can be done within the app, and offer a limited range of options. These are useful, but rarely as good as sponsoring a post. Sponsored posts are done inside of Facebook Business Manager, or Facebook Ads Manager, and use the same targeting tools as you have with other ads.
Sponsored posts are best used as a tool to increase engagement and grow social proof. If you can create visually striking, value adding Instagram posts, sponsoring those posts can do wonders for your brand. Instagram sponsored posts are a native way to advertise, which is in line with best practices for social media advertisement.
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