GTM for Your WordPress Site (The 5-Minute Guide)
Follow along, and I'll show you how you can install Google Tag Manager on your WordPress site in 5 minutes or less. And, we'll also look at how to start tagging your site using GTM.
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If you're a digital marketer or business owner who manages your own website, think of GTM as an “easy button“ for collecting data.
Here's what I mean by that. You know all those tracking tags you need to install on your site to do business online?
There's one for Facebook… and one for Google Analytics… and one for Google Ads… and one for LinkedIn… and one for your email marketing system… and on and on.
We'll, GTM helps make it easy for you to install those tags on your site, even if you don't know anything about website code… which means you don't have to rely on a web developer to install your tracking code for you.
Also, GTM helps prevent your site from crashing or slowing down under the weight of all the tracking tags you need to run your business.
And if you have a WordPress site, you can do a quick clean installation of GTM in 5 minutes or less.
INSTALLING GTM ON YOUR WORDPRESS SITE
Before we get into the action with our GTM installation, let's take a quick look at the basic steps you'll need to follow.
And, I'll also break down the options you have for executing your installation.
There are two pretty simple steps for getting GTM up and running on any website.
Step #1 – Set up a GTM account.
You can set up a GTM account by navigating to – https://marketingplatform.google.com/....
Step # 2 – Add your GTM tracking code to your site
Now, for those of you who are ready to viciously hit the back button because I told you this would be simple… but now I'm telling you that you have to add code to your site, hang on just a minute, and hear me out.
You have a couple of options for getting your GTM code on your site.
You can choose the hard “technical” way and manually install your GTM Code on your site.
Or, you can choose the easy way and use a plugin.
Since this guide is all about getting the job done, we're going to focus on the easy “codeless” way to install GTM.
But first, (to satisfy all you control freaks), we'll address installing your Tag Manager code on your site manually.
INSTALL GTM ON YOUR SITE THE TECHNICAL WAY – ADD THE SCRIPT TO YOUR THEME
Your GTM code contains two sets of scripts (i.e., snippets of code). One of these scripts goes in the header of your website. The other tracking script goes in the body.
Now, installing your header code isn't too difficult.
But, if your WordPress theme doesn't have hooks, installing your body script can be a little more tricky.
While it's impossible to address how to install this code on all 11,000 WordPress themes in existence, if you have a specific scenario, you'd like my feedback on, leave a comment at the end of this post.
INSTALL GTM ON YOUR SITE THE FAST WAY – USE A PLUGIN
There are several WordPress plugins you can choose from to help you install GTM.
My personal favorite is Google Tag Manager for WordPress by Thomas Geiger. I've used this plugin for years. It's well supported and has over 300,000 active users.
INSTALLING GTM ON A BRAND NEW WORDPRESS SITE (IN 5 MINUTES OR LESS)
With all the necessary context and background information out of the way, let's get to work and install GTM on our WordPress site!
(FYI – If you're setting up your site from scratch I recommend Kinsta for your WordPress hosting.)
The first step in the installation process is to set up your Google Tag Manager account.
When you create your account, Google will ask for your company name, and they will ask you to name your GTM container.
Your “container” is the virtual instrument that holds all your website tags. So you can think of this container literally like a box that stores all your website tracking code.
Next, you'll want to choose a platform for your GTM installation. Since we're specifically doing this install for WordPress, you'll select “web.”
After you've completed your setup, you'll arrive at the workspace screen for your GTM account.
And by clicking on your account ID (in your workspace menu), you'll be able to access your tracking code.
Using the Google Tag Manager for WordPress plugin
Now, if you haven't already, you need to install the Google Tag Manager for WordPress plugin.
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