Adidas Is All In HD
Having been previously teased, Adidas drop a new massive campaign titled "Adidas is All In." The campaign's premise resides over this simple yet bold statement: "Heart over head. Inclusion over ego. United by passion, we go all in. Go all in."
A number of personalities under Adidas's talented and influential roster of both artists and athletes make an appearance including David Beckham, Lionel Messi, B.o.B, Katy Perry and Chicago Bulls player Derrick Rose among others.
Watch and see for yourself.