BREAKING NEWS - Rolex launches a Certified Pre-owned Program | GOOD NEWS or BAD NEWS ?

Опубликовано: 15 Июль 2026
на канале: Ron Soliman
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BREAKING NEWS -
Rolex, the world’s most famous Swiss watchmaker, launches its Certified Pre-Owned program on Thursday. According to the press release, Rolex will be offering customers the opportunity to purchase from its official retailer's pre-owned watches that are certified as authentic and guaranteed by the brand.

Rolex Certified Pre-Owned watches will initially be available at Bucherer boutiques in six countries — Switzerland, Austria, Germany, France, Denmark, and the UK — from the start of December 2022. Other Official Rolex Retailers who choose to be part of this program will be able to join beginning in Spring 2023.

The question is, how will this affect you as a watch collector? Good or Bad News? Will this be the end of the gray market for Rolex watches? Share your thoughts in the comments below…

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