The Camping and Caravanning Club - Hamza's Pledge
As Hamza Yassin took up his role as the Club’s new president, we were delighted to support the launch of ‘Hamza’s Pledge’ – an initiative to encourage people to get outdoors and reap the benefits of being in nature. Our consumer PR campaign used research highlighting the numbers of city dwellers who have never been to the countryside, to promote the idea of camping and spending time in the great outdoors.