[ESG Management_4] Meaning Out
"Meaning-out" is a portmanteau of "Meaning" and "Coming Out," referring to a trend of expressing one's values or beliefs through consumption. It is spreading primarily among the MZ generation, and it is common to see people sharing and communicating about the brands or products they support via social media. Its characteristic feature is that it goes beyond a simple act of purchasing to imbue it with social meaning and reveal one's own beliefs 😊.
[Key Features]
• A phenomenon spreading primarily among the MZ generation
• Sharing and communicating consumption behaviors via social media
• Imbuing social meaning beyond simple purchase
Produced by: KPMC Ahn Bang-hwan
Phone: 010-5354-6766