Signs are part of the communication process. To make oneself understood, it is often necessary to use signs. But if they are not chosen logically, they can confuse instead of explaining.
In this video, Renato Avanzi from Widoox shows how to use signs appropriately to generate understanding with others.
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Here is a suggested book that can complement this topic: "Motivational Marketing", by Professor Renato Avanzi: https://produto.mercadolivre.com.br/M...
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