How Identifying Your Target Audience For Your Videos With Online Video Guide?
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For any of your marketing strategies to be successful, you need to have a deep understanding of who your target audience is, and where to find them.
Let’s take a closer look at two of the key categories you need to think about when identifying your customers: demographics and psychology.
Demographics
Demographic information is based on easily identifiable facts about your customers. It can include information such as:
Age
Gender
Marital status
Sexual orientation
Income level
Location
Hobbies
For example, if you own a boxing gym, your target client might be male, between the ages of 18 and 40, single, and heterosexual. This type of information can help you figure out what kind of videos to make, including choices about format, content and tone.
Psychology
Demographics represent important information about your customers, but in order to create effective video content, you need to dig deeper. You need to know what emotions your customers feel and how those emotions relate to their decision to make a purchase.
Let’s take a look at a few examples:
A customer who is shopping for a financial advisor may be motivated by fear of not being able to pay for her kids’ college educations, or her inability to retire. She may crave reliability and stability.
A customer who’s signing up with a personal trainer may feel helpless and want to gain control of his life.
A customer who’s shopping for a wedding cake is motivated by love and hope. She wants to feel special and cared for.
Each of these examples would lead you to a different type of content. For example, a local financial advisor might play to fears by talking about how expensive college is, and then offer stability by including client testimonials or some other kind of reassurance.
Take the time to ask yourself questions about who your customers are and why they want your product. If you’re not sure, do some research to find out. The more information you have, the more relevant and effective your video content will be.
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