GOOGLE TAG MANAGER: WHAT IS IT AND HOW TO INSTALL IT?
Do you know what Google Tag Manager is and what it's for?
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If you have a website, you've probably encountered the difficulty of installing tools – conversion pixels, tags – on your website. To integrate these tools into your domain, you need to insert some code.
If you don't have programming knowledge, this task seems almost impossible: where to get the code? Where to insert it? What if something goes wrong?
Because of these difficulties, many business owners end up relying on third parties: programmers. At this point, the process becomes quite bureaucratic. Depending on your programmer's needs, a simple code insertion can take days.
Wouldn't it be great if you had the autonomy to install the necessary codes simply and conveniently? Google Tag Manager has exactly this functionality. As the name suggests, it's a tool for managing tags and scripts.
Although it's still relatively little used by digital marketing professionals, it's a very useful tool that can bring several benefits, such as improving a website's performance.
Press play to learn a little more about Google Tag Manager and the step-by-step guide on how to install it.
Great insights!
▶ WHAT YOU'LL FIND IN THIS VIDEO
0:00 – What is Google Tag Manager and how to install it on your website
1:55 – Purpose of using Google Tag Manager
3:41 – Step-by-step guide to creating a Google Tag Manager account
6:19 – How to install Google Tag Manager on WordPress
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