5 Tricks to Create Unique Instagram Stories in 60 Seconds
How to Make Effective Instagram Stories
The Instagram platform is a great social media tool to reach a large audience, and one of the best features on Instagram is posting stories. Here are five tricks to consider to make your Instagram story creative and eye catching to viewers!
1. Transform still designs into animations
By using programs like Adobe Spark you can make images more attention grabbing by adding effects and movement. When you add movement, people will tend to look at the story longer than if it is a still image.
2. Incorporate your brand colors into the story
This connects the content to your brand and uses a consistent colour scheme. Use the eyedropper tool to get the exact colour from a part of the image. If that is not possible, you can attempt to eyeball it but get it as close as possible to your brand colours.
3. Add screen recordings to your story
This is an awesome way to provide tips that are valuable to your audience. If you are showing a tutorial of how to do something on a social media app, a phone, or on the internet this is super effective as it shows your audience exactly what to do.
4. Repurpose your snapchat stories
If you use Snapchat often, reuse your stories on Snapchat and post them as Instagram stories. Snapchat sometimes has different decorative frames and overlays that make the story attention grabbing to viewers.
5. Make sure you transform all content into vertical orientation
You want to ensure you cover the whole screen and fit the content correctly. Use tools like Inshot that change photos and videos to vertical with a blurred or solid background. A story that is cut off around the edges will lower engagement rates especially if there is text that viewers can’t read.
Keep these suggestions in mind when you are making your next Instagram story. Stories are an extremely beneficial tool to attract viewers in a very quick time, but in order to really hold their attention, you need to make your stories memorable! Also, if you have a story that gets really good engagement, post it to your highlights for those that may have missed it or those that want to see it again.