100% Increase In Conversion Rate From One Simple CRO Trick (ecommerce)
In this video, I explain a split test I ran for a client on Meta (formerly Facebook). I compare two ads with the same content but different results. One ad had lower performance, while the other saw significantly better results. And the surprising part is that we didn't change the ads or audiences at all.
Instead, we made a key conversion rate optimization (CRO) change, which doubled the conversion rate and increased the average order value. Stick around till the end where I'll show you exactly what we did to improve the conversion rate and boost the order value.
Get access to our entire conversion rate optimization playbook: https://www.skool.com/evolve-8484/new...
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