HOW TO GET RESULTS USING FACEBOOK ADS | Social Media Marketing Agency
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This is the second part to the initial series I began on how to get results for your social media marketing clients.
Video Summary:
I run two types of ads: Awareness and Lead generation Facebook adverts
Awareness ads are vital in increasing the visibility of the local business and used for creating custom audiences within Facebook's ad set. This allows you to present ads to customers who are familiar with your business.
Lead gen ads are the call to action. Retargeting from your custom audience list, present an appropriate advert that will be enough of an incentive to cause the customer to buy.
Run 1-2 content promotions per month (Awareness Ads).
ONLY PROMOTE THE UNICORNS.
Lead generation ads work in accordance with your clients budget and how heavy they want to proceed. 1-3 Lead generation ads per month will be sufficient.
TAKE HOME MESSAGE:
FACEBOOKS ADS ARE NOT MAGIC. THE OFFER IS EVERYTHING. HAVE STRUCTURE AND USE YOUR COMMON SENSE WHEN DEVISING THE AD AND YOU WILL BE FINE.